- To enable us to recognise your device so you don't have to give the same information repeatedly;
- To record what people like and don't like on the website and the popularity of various elements of the website so that we can ensure that it works properly at points of high usage.
Analytics on our Websites
Google Analytics provide anonymised statistical information for us. They process IP addresses and information from cookies used on our sites so we know how many page views we have, how many users we have, what browsers they are using and, in some cases, in which country, city or region they are located. This also helps us to determine if we are hitting our target audience.
If you would like to opt out of Analytics cookies, please do so by clicking on the links below:
Google Analytics: https://tools.google.com/dlpage/gaoptout